The DecoMetal direct mail piece was the first of a continuing series of Formica product launches that are comprised of both traditional mail and multimedia based marketing. Both medias carry a consistent typographic and photographic feel that help viewers link the direct mail piece and email blast to the main piece, the microsite. The beautiful, reflective nature of Formica DecoMetal inspired us to use the theme “See Yourself” in Spin, Twirl, Encode and Veil, the four newest patterns in the DecoMetal metal laminates line. The DecoMetal direct mailer size was determined by the four 5" x 7" sample chips included in the package. Reflective, silver foil paper was used as a sleeve for the samples and printed material and was printed with messaging in black ink. The printed material consisted of a four-pager with a full-bleed application photo on the cover and a response postcard also printed on the silver foil paper. Black corrugated cardstock created an elegant and textured envelope to complete the mailer.
Recognition
Coupe Design & Image Award
American Institute of Graphic Arts (AIGA), St. Louis Chapter
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