Based on the premise that Formica’s products serve as designers’ fundamental building blocks, KLI designed a fabric and aluminum cubic sculpture. Three custom fabricated aluminum grids hung overhead and parallel to one another. Custom printed fabric banners were carefully designed to weave in and out of the frames forming multiple cubes. Visible across the show floor, the sheer, somewhat glossy fabric, shimmered and glowed thanks to a carefully engineered lighting plan. The counters, each at a different height, featured Formica product, application photography and instructive text. Bar and desk seating were included to give exhibit goers a comfortable place to rest and view Formica’s complete offering.
Recognition
How International Design Award
American Institute of Graphic Arts (AIGA), St. Louis Chapter
Environmental Graphic Design
Exhibitor Magazine’s 20th Annual Exhibit Design Awards, Gold Award
American Institute of Architects (AIA) St. Louis Chapter
American Graphic Design Award (Graphic Design:USA)
Featured: The International Trade Fair Stand Annual 2006
Featured: Design Evolutions/Theory Into Practice
Featured: Fair Design. Architecture for Exhibition 2008
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