At the 2006 International Builders Show in Orlando, Florida, Formica wanted to appeal to builders active in the booming homebuilding business. KLI created a contemporary landscape where natural and manmade worlds could coexist in unexpected and inviting ways. Utilizing earth tones that ranged the seasons, carpet squares and vertical fabric banners towered overhead creating simplified, colorful foliage. Together, they shared the exhibit space with a streamlined, full kitchen and three other cabinet/counter vignettes. The effect was both comfortable and inviting. The center of the space – a four foot diameter cylinder covered in Formica product – represented the grand old tree coveted by neighborhoods across the United States. Overstuffed bean bag chairs lured weary passersby to rest their feet and let their minds be entertained by a three minute video designed especially for the show. Two conference rooms finished off the space providing semi-private spaces for meetings and employee gatherings.
Recognition
Print's International Art & Commerce Design Review
American Institute of Graphic Arts (AIGA), St. Louis Chapter
Featured: Fair Design. Architecture for Exhibition 2008
Featured: Show Design 07
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