Carnival by SMART Papers has been a well known brand within the paper industry for 50 years and our solution celebrates this achievement. The logotype is derived from a formal script face intentionally used to elevates the brand's misplaced image as a thrift orientated grade to that of a premium uncoated paper.
Recognition
American Graphic Design Award (Graphic Design:USA)
American Institute of Graphic Arts (AIGA), St. Louis Chapter
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