The 2004 TIAA-CREF Annual Report is an approachable read filled with uncomplicated typography and a bright, friendly color scheme. Change is afoot at TIAA-CREF as the company works hard crafting innovative, contemporary financial solutions for their clients. Rich and warm, client and provider photographs combined with typography depicting clients' requests to TIAA-CREF support the theme Rewarding Work. The eight page, double-gate cover features a full-bleed, front to back photograph on textured cover-weight paper. The book's interior pages are a matching text-weight with the same toothy texture providing a tactile experience throughout.
Recognition
American Institute of Graphic Arts (AIGA), St. Louis Chapter
Graphis Design Award
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