To launch the newly re-designed www.thetrueyou.com at the 2006 HOW Conference in Las Vegas, KLI designed a playful and memorable flipbook. "Build Your Starpower," the website's theme, is set in glowing white type on the front cover. As the pages are flipped, colorful glowing icons taken from the website (like the green arrow and the pink pig) interact with one another in a dynamic and playful sequence. Special print techniques were employed for maximum glow. Each icon and its glow has an ultra-glossy finish that melds into the velvety-rich, black backgrounds. The effect is both simple and intriguing.
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