Station Casinos, Inc. wanted their 2004 Annual Report to tell a simple, yet compelling story about their business model using the supply and demand theory. The curricular text in Econ 101, framed by chapter headings, richly printed photography and extensive data holds the essence of a collegiate textbook without the boring look that we are all too familiar with. Elegant typography, eight different paper stocks and luscious photography, has this report capturing the glamorous side of the business in a buttoned-up, business-like format.
Recognition
The Black Book AR100 Award
The Black Book AR100 Award, Best Printed Piece
The Black Book AR100 Award, Best Use of Typography
Graphis Annual Report Show
American Institute of Graphic Arts (AIGA), St. Louis Chapter
American Graphic Design Award (Graphic Design:USA)
Communication Arts Annual Design Exhibition Award
Step Inside Design 100
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