An upstart ad agency in St. Louis needed an identity system that was as clever and fun as they are. Using the energetic illustration of a "cannonballer" crashing through type offered just enough cleverness without being overly so. The vibrant red and orange color scheme is bold and contemporary further cementing the Cannonball brand to potential clients. The typography is traditional, but used in a non-traditional way sends that message that this agency is fun and they mean business.
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