The Scholarship Foundation of St. Louis provides interest-free student loans to students in need throughout the St. Louis region. Their website needed an overhaul and update communicating the new identity and brand. By utilizing the four KLI designed SFSL brand "icons" as navigational devices, the user becomes familiar with each icons meaning, gaining familiarity with the organizations mission. Whether you are a first time site visitor or a frequent user, the website is fun and easy to navigate.
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