NewPage Corporation, a leading North American producer of coated papers, challenged KLI to redesign a website launched two years prior. The site is intended to be a valuable resource to graphic design professionals as they endeavor to build their businesses while educating site visitors on the many features and benefits of NewPage's product offering. Now, visitors to the site can find a myriad of useful and valuable content: interviewing tips, resume writing samples, advice on how to prepare a portfolio, insights from leading designers, portfolios of designers and printers from North America, all of the latest headlines and press contacts from design trade pubs, opportunities to be part of the ExSamples sample library, design quizzes, design horoscopes and much more. Updated monthly, www.thetrueyou.com employs lively copy and witty, dynamic graphics to shine a spotlight on the business of design. Text and images are mixed with video and audio clips to present detailed content in varied ways. The site engages designers in a personal, relevant way with content that's important to them. In turn, the site provides valuable insight to NewPage regarding customer wants and needs.
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