Mead Coated Papers Signature Club launch brochure had a big job to do: for the first time, a paper company was offering specifiers a frequent buyer program with monetary rewards. Co-branded with American Express Incentive Solutions, the Signature Club card provides $25 for every ton of paper specified which can either be applied to a debit card or donated to charity. The oversized brochure is printed on paper and the cover is wrapped in plastic yielding to the Mead/Amex partnership. The interior text is a dramatic combination of extra large and small type. The super saturated color images also play with scale and are meant to inspire the viewer with whit and whimsy.
Recognition
Communication Arts Design Annual
Print Regional Design Annual
American Institute of Graphic Arts (AIGA), St. Louis Chapter
American Graphic Design Award (Graphic Design:USA)
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