KLI designed the 2012 IBS tradestand to function as both a product show room and selling tool for the Formica Group sales staff. Product counters floated on glossy white cubes or were turned on end to create a new environment for attendees to transverse while viewing new product. Messaging was applied to product surfaces and on 35’ banners in small and large scale; imagery appeared on the custom drum lights and some vertical counters.
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