Cupples Station is an historic warehouse complex in the heart of downtown St. Louis that is being revived as a mixed use urban campus. Adjacent to the Cardinal Baseball Stadium it features a luxury hotel, offices, and eventually, residential lofts. The modern campus will be active twenty-four hours a day and the identity needed to reflect that. The logo mark is a modern, simple play on the sun and the moon. The logotype utilizes a classic engraver's type injecting a little historical reference into an otherwise now thoroughly modern place.
Recognition
American Institute of Graphic Arts (AIGA), St. Louis Chapter
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