Formica Corporation came to KLI to name and brand their family of premium laminate finishes - Riverwash, Honed, Etchings, Sparkle and their newest finish, Radiance. The entire line offers specifiers a premium look with spectacular surface effects leading KLI to the name PremiumFX. The PremiumFX launch included product logoype heirarchy, miscellaneous print collateral and a microsite where designers, home builders, consumers and fabricators can go for product information, an inspiration gallery and a robust Design Center tool. At the Design Center, visitor can create and view their own surfacemix® by selecting finishes, counter colors and cabinets. Users can create accounts, email, print, save and personalize presentations taking the guesswork out of the design process.
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