The ColorCore2 microsite was created for the Formica Corporation re-launch of the product they first introduced over twenty-five years ago. Through improved technology, ColorCore® was ready to come back as a modern solution to the dark lines of today's laminates and it needed a fresh campaign to reach specifiers in Canada, the USA and Mexico. A direct mailer and an email blast increased awareness of the launch, and the microsite provided additional relevant information regarding the product, as well as a photo gallery, a competitive game to share with co-workers and the ability to order samples or contact a representative through the site. The campaign was considered a great success when the clients received a large quantity of positive feedback and new job leads within hours of the launch.
Recognition
Type Directors Club 54
Graphis Design Award
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