The inspiration for the design came from Formica’s position in the surfacing industry as a total surfacing leader. They are, in fact, in the home builder market an industry Powerhouse. The Powerhouse message and theme defined this space. Powerhouse, printed on a large overhead banner that wrapped the perimeter of the space, started the “total package” vernacular from across the showroom floor. Inside the booth, light, texture and rich, vibrantly colored banners with strategically placed messaging interacted with one another, creating a visually pleasing buzz of activity throughout the space. Four large product display tables representing the four main Formica surfacing lines, Laminate, Solid Surfacing, Stone and Granite along with four corresponding product flippers and plasma screens took center stage. Red LED rope light was interwoven between trusses overhead to create an unexpected, added emphasis for the area. Color, texture and pattern were again introduced in the conference rooms with hanging textured wall panels and large-scale graphics. At the opposite end of the booth, with a mix of Formica’s newest surfaces, along with some classics, in a modern, full-sized kitchen. The carpet was composed of extra-wide horizontal and vertical stripes, which subtly indicated the three main areas as conference goers moved throughout the booth. Clean lines with subtle indications like the carpet and spacious walkways provided a stimulating relief to the usual congestion of the showroom floor, thus creating a fluid space for the high-volume crowd to experience with ease.
Recognition
Featured: Trade Show Design 2008
American Institute of Graphic Arts (AIGA), St. Louis Chapter
American Institute of Graphic Arts (AIGA), National
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