The Formica Corporation DecoMetal® microsite was the first of a continuing series of Formica product launches that are half multimedia based and half direct mail. Both medias carry a consistent typographic and photographic feel that helped viewers link the email blast and direct mail piece to the microsite. The beautiful, reflective nature of Formica DecoMetal® inspired us to use the theme “See Yourself” in Spin, Twirl, Encode and Veil, the four newest patterns in the DecoMetal® metal laminates line. The DecoMetal® microsite was designed in both English and French-Canadian to reach specifiers in the US and Canada. The microsite featured an intro using motion graphics to highlighting the four new patterns, which could be downloaded as a screensaver. Next came a full-line swatch gallery from which product could be viewed in large and small sizes and sample requests could be made. An application photo gallery and an area where visitors to the microsite could create their own printable designs using the new patterns and colors were fun attributes to the elegant simplicity of the site’s overall design.
Recognition
Coupe Design & Image Award
American Institute of Graphic Design (AIGA), St. Louis Chapter
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