SurfaceMix is a term that Kuhlmann Leavitt coined to describe and brand the entire family of Formica products. In celebration of the mixing, matching and juxtapositions that can be created with Formica products, we conceived and designed a campaign, comprised of a book to inspire and six brochures to educate architects and designers about Formica's product range. The book itself is a rich exploration of texture and color, utlizing various glossy and uncoated papers and an array of printing techniques. At an intimate 6" x 9" size, the book is ordered into five sections, describing all the environments and ways in which Formica products are used: Live/Work, Care/Host, Play/Learn, Shop/Dine, Green/Good. The photography serves to inspire ideas for innovative ways to design interior surfaces. Scattered throughout the book are whimsical, intricate typographic illustrations that support the content. The six companion brochures show the various product swatches for each product line, and the whole campaign is slipcased in a clear, recyclable polypropelene box.
Recognition
Coupe Design & Image Award
|
12345678910 | |
||
 |
|
|||
 |
|
|
||
|
 |
|
||